SMME Digital Marketing Skills Training Programme 2025
Company / Organisation: Department of Communications (in partnership with Huawei)
Location: Online (Nationwide)
Training Dates: 20 – 21 November 2025
Closing Date: Not specified (apply early to secure your spot)
About the Programme
The Department of Communications, in collaboration with Huawei, is inviting South African small, medium, and micro enterprises (SMMEs) to take part in the SMME Digital Marketing Skills Training Programme 2025.
This free two-day online training aims to help entrepreneurs strengthen their online presence and expand their businesses through modern digital marketing strategies.
The training is part of the Digital Entrepreneurship Programme, an initiative focused on equipping SMMEs with the tools needed to grow and compete in South Africa’s fast-changing digital economy.
Who Should Apply?
This training is perfect for:
- Small business owners and entrepreneurs.
- SMMEs looking to build or improve their digital presence.
- Anyone who wants to understand digital marketing fundamentals and apply them to real business growth.
No prior digital marketing experience is required — just a willingness to learn and grow online.
What You’ll Learn
The programme runs for two days (09:00 – 15:00 each day) and covers both theory and practical skills.
Day 1: Digital Marketing Foundations
- Overview of digital marketing trends and innovations.
- Understanding South Africa’s digital landscape.
- Situational analysis of your business.
- Strategy development for SMMEs using models like design thinking and user personas.
Day 2: Digital Marketing in Action
- How to plan, budget, and execute digital campaigns.
- Search Engine Optimization (SEO) basics to improve online visibility.
- Using AI and automation tools to streamline marketing.
- Practical case studies to apply what you’ve learned.
Why This Matters
In today’s business world, being visible online is no longer optional — it’s essential.
This programme gives entrepreneurs a chance to learn directly from experts, apply new strategies, and grow their business using digital tools that actually work.
How to Apply
Interested participants can register online. Spaces are limited, so early registration is encouraged.
Click here to register for the SMME Digital Marketing Skills Training 2025
Mzansi4Youth Tip
Make sure you have a stable internet connection before the training days. Treat this like a real class — take notes, ask questions, and engage. The more you participate, the more valuable this training becomes for your business.
